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My research and strategy form the foundation of my user-centered approach to designing or optimizing your site or product. As a freelance UX designer and researcher, I can work with your team to develop and run research to aid in the planning process for new features and projects.
I specialize in designing B2B websites and digital product experiences that are intuitive, compelling, and persuasive. My process starts with research and strategy, followed by information architecture, user flows, wireframes, prototypes, with collaboration with design and development.
With my analytical, data-driven, and creative mindset, I can help you monetize user behavior through effective conversion rate optimization while maintaining engagement. I have years of experience with A/B testing, website analytics, and UX conversion strategies and tactics.
As the UX design lead, I spearheaded the relaunch of Agari.com in 2018, resulting in significant improvements in user engagement and lead generation. Through in-depth research on client needs, competitor analysis, site analytics, and strategy recommendations, I crafted an engaging and user-friendly digital experience that encourages users to explore Agari’s products, services, and solutions. The results were impressive, with a 35% increase in time spent on the site, a 42% increase in pages viewed per session, and a staggering 283% increase in demo requests.
The Align Doctor Portal for Invisalign was in dire need of a revamp, and as the Lead UX Researcher and Designer, I undertook the challenge to reimagine the portal from the ground up. My team and I utilized a multi-pronged approach to gather input from a wide range of customer personas and quickly gather a massive amount of information. With a focus on creating a new IA and navigation design, we created wireframes for key templates and states and tested scenarios with GPs. The result was a delighted reception and eagerness to launch the new and improved portal.
As the UX lead for Bitdefender’s website redesign, I conducted thorough user surveys, stakeholder interviews, and competitive analysis to enhance the information architecture and navigation design. The new website effectively met the needs of Bitdefender’s users, leading to impressive results: a 12% reduction in bounce rate, a 26% increase in time spent on the site, and a 31% increase in pages per session. This project showcased my expertise in tackling complex IA challenges and delivering exceptional outcomes.
As the Lead UX Designer for Clear Digital, I led the UX team to refresh Cohesity’s brand and digital presence to better capture its modern, market-leading solutions. We developed a wholly new Information Architecture and Navigation design based on our understanding and learning, which had a real-world impact on Cohesity’s business. The improved website immediately led to an increase in engagement, with significant increases in lead generation and conversions.
As a global leader in designing and manufacturing food processing equipment, Heat and Control’s website needed a revamp. As the lead UX designer on the project, my challenge was to create a modern, easy-to-navigate site that showcases the company’s vast line of products and capabilities while making it intuitive for visitors to find what they need. Learn how I transformed a dated website into a sleek, organized, and user-friendly platform that meets the needs of both the business and its customers.
By conducting research, stakeholder interviews, persona development, and feature mapping, I transformed a complex customer portal into a user-centered digital experience. The project improved customer satisfaction and met business objectives, demonstrating my ability to create competitive differentiators that support the customer journey.
As the UX design lead for Splunk, I streamlined the online experience and created a cohesive buyer journey for five key personas. My solution involved revising information architecture and redesigning key product and solutions pages. The result was impressive: a 10% decrease in bounce rate, a 19% increase in time spent on the site, and a 15% increase in pages viewed per session. I am continuing to work with the team and Splunk through ongoing optimization phases of the site.
I bring a global perspective and extensive knowledge gained from years of experience across diverse locations. I have received international recognition and client commendations for my expertise in analyzing user behavior, strategizing, creating information architecture, wireframing, prototyping, and delivering solutions within budget and on time.
As a UX design lead, I specialize in creating user-centered designs that align with business objectives for start-ups and large tech companies. Collaborating with your team or solo, I will devise a comprehensive UX strategy and execute it with precision. My years of experience and honed skills enable me to exceed your expectations in delivering outcomes.
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